Question: If a person is trying to hit a global market as well as a local market do you have to choose on or the other? In terms of selling art locally I feel it is too limiting, but globally seems too vast.
Answer: Keywords are all about focus. It’s all about how your (potential) customers are going to search. If they search for ‘New Jersey Artist’ then you need to use the geographics ‘New Jersey.’ If they do a more global search, then use more global search terms.
But don’t forget the type of art / type of artists. Some people might search for ‘modern artist’ or ‘impressionist art’ or ‘abstract art’ or even ‘abstract pet portraits.’ I can’t say since I do not know your business.
But the bottom line is always to pre-anticipate how potential customers might search for you – as an artist – or for your art, and build your site towards those searches. In addition, don’t forget the purpose of the search – such as ‘custom invitations for weddings’ or ‘family portraits’ – whatever the customer might be looking for that will give you an opportunity to ‘make that first connection.’
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media