Question: Should all the pages on your website, other than the home page, each have unique title tages or is it ok to repeat the home title tag copy on other pages of your website?
Answer: Every page should have a unique and accurate TITLE tag. One that in 7-10 words describes the content of the page, using SEO-friendly keywords to attract traffic.
Beyond that, repetition of keywords inside a tag or across the TITLE tags on your website might be construed as ‘keyword stuffing.’ Keyword stuffing or keyword stacking are both forms of search engine spam. Also keep in mind text becomes difficult to read if words are repeated too many times So, yes, a unique and accurate TITLE tag to each and every page on your website should be implemented.
A good rule of thumb, two times is the most you should repeat a word or phrase in a title tag. Once is usually sufficient.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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