Question: Is there additional value in using paid news distribution channels vs free? And- Business Wire offers a permanent dedicated url for their release (EON) for an additional $75. Would you say the permanent domain offers additional value for web retention?
Answer: The additional value of the paid services, especially PRWEB, is better syndication. In my experience, news releases through PRWEB have about ten times the syndication as through PRLOG.org. So in that sense you get what you paid for. So I would use the paid services for my higher priority releases, and use the free services for frequency and volume.
That said, a permanent link on the news service isn’t particularly valuable. The point of news is to get new, trendy content on your website and spur indexing. After about thirty days, no one really cares anymore. So what is the use of a permanent link?
Your objectives in news are to get backlinks, spur indexing, and climb to the top of your target searches.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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