Question: Re: HTML — if a site is built in only Flash, does this hurt or kill our SEO?
Answer: For the most effective search engine exposure, it is highly recommend that a website functions like, a static HTML website, not Adobe Flash. Give your images <alt> tags. Not only does it make your website more accessible it also gives you another chance to place your keywords where Google can see them. In addition, building a sitemap and navigation bar into every page is also a good practice, as well as a footer navigation section at the bottom of every page in the site.
If the entire site is built with Flash, the search engine will not be able to detect inside content, which ruins rankings and that’s what SEO is all about. Flash can hurt in conversions as well due to load time and the lack of rankings, so it is best to avoid all-flash, or the building of your site with heavy flash whenever possible.
If you’re looking for a workaround and would like to use Flash we would recommend that you build alternative pages. A good site should provide HTML only pages that do not force the user to watch flash. Building these pages requires more work but the reward is worth it because not only users benefit from it, but search engines as well will see the HTML only pages.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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