Question: Do you have any tips on web structure for potentical misspellings? For example, if our brand ends with “Concentrix” and we know some people may look for “Concentrics”?
Question: Is there any value in buying a keyword specific url that forwards to a landing page if your url is more generic? Or do you just dilute the ranking of the main, generically named site?
Question: Suppose I have some subheads on a page that are keyword rich and others aren’t. Might I define an H2 to call out to Google the keyword ones and and H3 that doesn’t, but has the same visual formatting to the visitor? Or should I h2 them all and not worry about the less keyword valuable ones?
Answer: Website structure / misspellings. Answer: Use both spellings and misspellings to attract both, but preserve your ‘brand’ by making it clear that you know how to spell. I recommend, for example, creating a page about your keyword called ‘common misspellings of keyword. That will attract web traffic, but preserve the brand in that you know how to spell, correctly.
Buying a blank domain that just redirects is of little use unless other websites on the Internet point to that domain. Google will see the 301 redirects, and ignore the source domain.
H1 / H2s should really be confined to the use of your target keywords NOT formatting issues. I would recommend using the SPAN tag or even FONT tag for formatting use. You want it to be clear to Google what the real keywords are, and as we saw in the Google document, Google likes the hierarchy of the H1 / H2 family. So don’t confuse it!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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