Question: Then further, if you see there are “mis-spellings” that are great keywords, how do you integrate those without having mis-spelled keywords on your website?
Answer: On the one hand, your potential customers may search using misspellings. But on the other hand, you as a company do not want to appear do be ignorant and use bad grammar, etc. How do you ’embrace’ the misspellings of words for SEO yet not look ignorant yourself?
I worked with a company that sold flowers, for example. Their customers (especially potential wedding customers) often search for ’boutinairs’ or ’boutenairs’ or ’boutineers’ even though the correct spelling is boutonniere. One recommendation: Create a ‘landing page’ that has all the misspellings, and discuss how hard the word is to spell, and then indicate that you know how to spell it.
Alternatively, you might list the spellings and misspellings at the bottom of the page, again clearly indicating that you know how to spell it right. And/or include these in your title tag as in <TITLE>Boutonnieres for Weddings – commonly misspelled as ’boutinairs,’ boutenairs’ <TITLE>
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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