Question: I enjoyed the first seminar on keywords and have a question. When looking a the source code for some of my competitors, I noticed that one of them separated each individual keyword with a comma… I.e. they had north, georgia, cabin, rental,.. etc. instead of north georgia cabin rental. Is there any basis for doing this? I also noticed in the different titles that most websites didn’t have any puncuation between different titles and one had a ‘|” (bar) between two different titles… I.e.”North Georgia Cabins| Blue Ridge Cabins”. Does punctuation play any roll for title, description or keywords?
Answer: Generally speaking, punctuation doesn’t matter in terms of the SEO impact. You can use commas or the | (bar) character if you like… But there is better and not-so-good form.
Your TITLE tag becomes your HEADLINE on Google, and as such, you need to write it as an AD headline. So which is more attractive –
Wedding Florist New York, NYC, NEW JERSEY, PA
Or Wedding Florist – Great Flowers from New York City, New Jersey, PA and Environs
So you can use commas or other punctuation – but ideally you make it sound ‘natural.’ This is a more exciting ad headline on Google. In addition, there is some sense that long strings of commas or the Bar | character are give-aways to Google that you have ‘stuffed’ the tag with keywords, which is rather gauche and may hurt you in terms of SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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