Question: I’ve seen other keyword choosing advice that recommends matching traffic against number of competitive sites, something we’ve not covered here. Thoughts on evaluating competition when choosing keywords? Seems higher value means higher competition, which may at least mean it’s worthwhile, but may mean it will be hard for you to break onto page 1.
Answer: Yes, you can do a search and hand count the number of paid ads that appear on the top and far right. The more ads that appear, that is also an indication of advertiser competition.
I like to use the average CPC data inside the Google tool as it is right there, and indicates not just the number of advertisers but the different bid values. So it’s not just that five people bid to be on that keyword, but that they bid MORE or LESS than to be on another page.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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