Question: If you make a family keyword ie: Scalable base station, do you need to always use this word together? Or could you just use ‘Scalable’ on its own or with another word?
Answer: There is no question that keyword research is the most important part of the search engine optimization business. No search can start without a core keyword to define what a customer is looking for. Helper keywords are just that, they are used in conjunction with your core keyword to further define the search query.
If you start too broad it will be much harder to rank your site for anything worthwhile and additional traffic that you don’t want or need. What you want to do is try to identify the most common ‘patterns’ used by your customers for keywords.
So, if they use ‘scalable base station’ plus ‘scalable’ plus ‘bay station’ in various combinations, try to replicate that pattern across your keywords. I would prioritize and put the most common, highest value keywords in the TITLE and H1 tags and then just weave less common combinations throughout the page content.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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