Question: How does the H2 text appear on the visual page, or does it? Does it HAVE to appear or not?
Question: How do you create H1 and H2 tags?
Question: Does it matter if you use CSS to make <h1> or <h2> tags appear smaller than by default? Or if you use these tags, is it simply good to do and .. the use of CSS to modify the actual appearance of these tags does not effect Google’s view on their value?
Answer: Once people realize how preferential the H1, H2 family (Header HTML tags) are to Google and SEO, people really want to use them. They also quickly discover that the tags are rather ugly and create large font sizes. There are two basic workarounds here. One, use CSS / Style Sheets and alter the appearance of each H1, H2, H3, tag, etc. You can also set the margin: 0px; to minimize the hard return after each header tag.
Two, you can ‘nest’ other tags. A very crude and simple solution is to nest a font tag inside the H1, H2, h3 tag and thereby control their cosmetic appearance. These cosmetic changes do not detract from the tags’ SEO power. However, a huge no-no with Google is to show users one webpage and Google another, so I strongly do not recommend using them to embed super tiny or invisible text on your web pages. These sort of game can annoy Google and kick you out of the index entirely.
It’s not necessary – just use the header H1 H2 html tag family for good SEO – keyword heavy, effective communication among you, Google, and your customers!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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