Question: Can we create segments based on keywords to compare the performance of people who came via one keyword phrase vs. another? Seems like that would be hugely valuable for SEO o how many, where they went, where they bounced, conversion, etc
Answer: Yes, you can. In Google Analytics, go to Advanced Segments. Then click on ‘Traffic Sources’ and then ‘Keyword.’ Drag ‘keyword’ over to the right. You can then combine this with any of the other available metrics, such as visitor type.
I had actually never played around with doing this. I am not sure how useful it will be because the traffic is all over the map in terms of keywords. You can set it to keyword ‘contains’ for a broader match. A lot of Analytics is playing around with ideas, and this is a good one!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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