Question: Hi…are meta tags important on secondary pages?
Question: What use are meta tags in the source if Google doesn’t "read" them?
Answer: Meta tags occur inside the <Head> tag. The two important tags here are the TITLE tag and the META DESCRIPTION tag. The TITLE tag is a powerful signal to Google what each and every page is about and should include your target keywords for that page. The META DESCRIPTION tag heavily influences what your description on Google looks like.
As for the second question, here. The META KEYWORDS tag is ignored, and you can use it (optional). Does not help you, but can’t hurt either. So a lot of people do use the META KEYWORDS tag – myself included. I use it to ‘remind me’ what a page is targeting. I put a few keywords there that remind me to write and use those keywords frequently on the page.
So, yes, use the two META tags above on ALL pages of your website, but make sure that they are UNIQUE and ACCURATE.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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