Question: Do keywords apply to a specific page in your site, or to all pages? Do they ‘land’ on a specific page, or on the page in which the keyword appears?
Answer: Not every page on your website needs to be SEO friendly. In fact, you can conceive of certain pages being ‘fly paper’ for Google designed to attract searches and surfers by focusing tightly on defined keyword phrases.
These ‘landing pages’ suck in traffic, which can then peruse other pages on your site. A wedding photographer for example, might have some very keyword heavy pages for Google designed to suck in traffic. And then have lots of SEO unfriendly but beautiful graphical pages throughout the website, designed to impress the human visitors.
So think of some pages on your site as flypaper to attract surfers, and other pages as backup collateral designed to get them excited about you, and commit to an action such as a registration and/or purchase.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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