Question: You mentioned how JM’s new website doesn’t use a CMS. Are you aware of problems a traditional CMS system causes? My company is currently getting a new website designed. Do you have any advice for optimizing a CMS or creating a news page separate from the CMS?
Answer: There are a lot of CMS systems like WordPress, Drupal, Joomla. The trade offs are that they are easy to use, fast, and can manage very large websites. The downside is that they are not so SEO friendly for optimization.
What you want to do with your CMS system is actually start from the end, first. By this, I mean create some content and then inspect the HTML output to look for the page tags that we identified in our Page Tags class. Is there a good TITLE tag? Is there a META DESCRIPTION tag? Is there an ALT tag for images? Is there lots of good keyword heavy content?
The output is what really matters to Google, not the process by which you create your pages.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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