Question: Is the keyword “cheap” a turn off as opposed to something like “affordable” or “economical” or “keenly priced”?
Answer: The customer is always right. Nowhere is this more true than in AdWords and SEO. If your customers search by the word cheap, then use it. Don’t be judgmental! If they do not use it, do not use it.
More interestingly, perhaps you can segregate your best most promising customer by the type of words that they use? Perhaps tire-kickers and non-buyers search more for ‘cheap,’ whereas really good customers use words like ‘affordable’ or ‘economical’. In that sense, you might use ‘cheap’ as a NEGATIVE keyword. So there is some food for thought here. Any fine distinction between customers and negative customers using keywords is very valuable: Exclude negative customers, if possible.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media