Question: Why wouldn’t you use the “Local” search in the Keyword tool? I work for an arts organization whose audience is very local. Would that “local” feature be helpful for my organization?
Answer: On the Google keyword tool, I find the global search volume more reliable. In many cases, it absurdly has the local search volume as higher than the global – which is of course impossible. I use the global search as a heuristic. I don’t believe the absolute values – I look at it more as a statistical impression of how customers search / the proportions that they use.
Unfortunately, there isn’t really good local data on how searches are performed from any keyword SEO tool – paid or free. What you can do is do a paid AdWords campaign, geotarget it, and then use that data to get real accurate local data. But that costs money!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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