Question: I asked that question about the title tag, but I really want to know this for all the tags (title, h1, h2, etc): Are these something you manually generate, or are they created through the text in your website?
Answer: Google cares ONLY about output – the HTML that is produced and lives on your website. You might use WordPress, TYPEPAD, DRUPAL or a zillion other CMS / HTML programs – often called WYSIWYG (what you see is what you get) editors. It doesn’t matter to Google.
You have to ‘get into the guts’ and find out how to influence your HTML output, so that it uses the best tag structure. Sometimes that involves looking at the help files; sometimes you have to talk to tech support. But work back from the OUTPUT of your website to your editor, and make sure that the OUTPUT is Google SEO friendly with good HTML tags / keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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