Question: When Google does not give enough data for a certain keyword, is it still advisable to use that keyword? In case we’re looking at using that keyword for the first time, do we drop it or do we still implment it?
Answer: The available keyword tools are best for high volume search terms. For lower volume search terms, the Google Keywords tool breaks down. When you see .05 as a value in the CPC column, for example, or ‘not enough data’ – then the tool is telling you it is very low search volume.
But, for many companies, the riches are in the niches! So poll your customers, brainstorm, etc. – many very low volume searches can still be valuable. And don’t forget that in a long tail search such as ‘Medical Malpractice Attorney San Francisco’ – your are still in the competition for the short tail search such as ‘Medical Malpractice Attorney’ – the one doesn’t exclude the other.
Keyword discovery is as much art as science, and so using your brain / brainstorming / polls are as important as the available keyword tools.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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