Question: If you have multiple models of a product, should the main landing page for that product line be in the root folder and point to the model specific pages in the folder named for the product line?
Question: How do subdomains compare to subdirectories for Google rank?
Answer: I would recommend that you follow your keyword worksheet, in the sense of having each ‘core keyword’ become a directory, if possible. Then, inside each ‘directory’ place SEO-friendly landing pages that target particular searches. Suppose you have a group of products called ‘greeting cards’ and then specific products for each holiday. You might have –
So Google sees a powerful URL signal about ‘greeting-cards’ and then specific landing pages for each card type.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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