Question: Hello, do you think it is realistic to think we can create our own news just basted on the arrival of a new foal, I am not sure how to incorporate news in our business since it seems we are just a small thing in a big universe of the horse world, we do have clinics, training, can get seminars, etc but not sure how to start this aspect of SEO
Answer: Everyone has news! The trick is to not be shy or bashful. Also prioritize. You might blog things like the arrival of a new foal. You might make a full news release about the coming of Spring, and the new foals as a group. Or perhaps you attend a trade show. You might make a news release about that.
A lot of news isn’t generated so directly for humans, but for Google’s consumption. By having news Google will visit your primary site more frequently and more frequently index it. But your best news releases target your keywords, and have a readability for humans who do read them.
Remember that people searching Google are looking for specific things, and in the horse industry these are going to be horse-specific keywords. Browse news for your keywords for ideas. Here is a link – http://tinyurl.com/ykqqh4d. Think positive, and remember that if you do not toot your own horn, no one else will!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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