Question: When you put SEO keywords, do you need to specify match type like you do in awords. What is the default match type in SEO?
Answer: SEO match types are basically prioritized by Google. Meaning: All things being equal between two sites, the site that matches the query most exactly will have a higher rank. So, vs. AdWords it is most like exact match as expressed in [ ]. So if someone puts in ‘San Francisco Tax Accountant,’ the page that most exactly matches it will be returned first.
But there is a lot of gray here because there are rarely perfect matches, even between the search query and the TITLE tag. So in that sense it is like AdWords broad match.
What is is NOT like is the fact that AdWords broad match will ‘think’ for the search and return similar results. As in ‘Training’ vs. ‘Class’ vs. ‘Course.’ This broader matching technology is one of the biggest advantages of AdWords: it can ‘guess’ keywords you may not have thought of! For SEO it is all about focus and getting as close as possible to the actual search query.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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