Question: Why do they use the word ‘organic,’ isn’t it the same meaning as free?
Answer: Yes. Organic search results. Natural search results. Free search results. Vs. the PPC results, Pay-per-click, and AdWords results.
The term ‘organic’ or ‘natural’ probably came about because these refer to the search engine (be it Google, Yahoo, or Bing) doing its best to identify the best matches for the search query, naturally without any influence of money. This is opposed to the ad results which are a function of the dollar bid and the quality score.
Google and the others are loathe to call them free because that hurts their marketing of their paid products. It would be a very obvious indicator to people that there are FREE results and there are PAID results, and we would all save ourselves a lot of money if we focused on the former.
This gets us to a tension in the Google / Bing / Yahoo model. On the one hand, they want to provide great results for users. But on the other hand they depend on advertising. They don’t want the free to be so good and so perfect that they will hurt their paid revenues. This is happening in a big way with Google Local, where Google is not improving the results rapidly at all and seems to have an ulterior motive of driving us all to use PPC / AdWords and paid advertising on Google local rather than improving the search experience.
Sorry to be so cynical!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media