Question: Are Meta Tags, description, keywords, etc. still important? Does Google still give them weight? How about on blogs – where are the "tags" for a blog?
Answer: I get this question a lot. A lot of confusion exists on META TAGS. The META KEYWORD tag is largely ignored, so forget about that one. It was heavily abused. The META DESCRIPTION tag controls your visible description on Google, so it is extremely important. And technically speaking the TITLE tag is a META tag and it is the MOST IMPORTANT tag on any page. So use keyword heavy TITLE tags and META DESCRIPTION tags, and write the latter so that it is pithy and exciting (it’s your ad on Google).
As for blogs and tags, quite frankly, a blog to Google is really just a website. So all the same tag rules apply that I teach in our session on Page Tags.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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