Question: Why use the [META] keyword tag if a competitor can use it?
Answer: The META KEYWORDS tag adds a lot of confusion to the mix. First, the syntax is –
<meta name="keywords" content="Keyword1, Kewyord2, Keyword3">
Second, for most purposes, it is ignored. Google, Yahoo, Bing – all of them basically ignore this tag – so what you put there will basically not help you. Other tags like the TITLE are much, much more powerful! Third, your question – why use it, especially if competitors can see it? Well, any serious competitor can look at your other tags such as your TITLE or A HREF or ALT attribute for images and infer your keywords. So whether or not you use the META KEYWORD tag the Internet is an open book, and the competitors can see your keywords. I recommend using it, and putting your target keywords for the page into it, more as a self-reference tool. It just serves to remind you as you build out your content, based on these target keywords, which you repeat often in your content and weave into the tags that really matter like the TITLE and H1, H2 tags.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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