Question: Google local – we are located next to a city, but just outside. How do we get listed at the top of Google local? We do have reviews and a good description.
Answer: I hate to be the bearer of bad news here, but Google Local strongly favors businesses located in the big cities. If your physical address is in San Francisco, you will show up on searches originating in the ‘big city’ of San Francisco. If you are located outside the city limits in, say, South San Francisco, then you will not show up for these searches. It is unfair. It favors companies in the large communities, and penalizes suburban businesses.
What are your workarounds? One is to register at a mailbox etc. or get an address ‘in’ the big city. Then use that as your official Google Local address. Be careful as Google will no doubt begin policing that. I have seen business with a few addresses, and it works for a while. But if overdone, Google will kick you out. If you have two offices, choose the address in the bigger, more popular city.
Secondly, be sure to optimize your SEO for geographic searches. You can target people who include the searches. It might be hard just for ‘pizza’ but for ‘pizza san francisco’ you can optimize on that phrase no matter where you are located.
Thirdly, AdWords paid advertising allows geotargeting and if you have an AdWords budget you can pay to do geotargeting. This is one of the biggest advantages of AdWords, but unfortunately it does cost money!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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