Question: The keywords that we see in GA (Google Analytics) are mostly we may not even have added into our meta tags or even optimized the pages for. How does that happen?
Answer: Some of this is because Google is a competitive, best match system. You may be showing up for searches even though you didn’t target them, because your website is the ‘best match’ for that search. Moreover, you may be surprised to see the keywords your customers are actually using… I am always surprised at the ‘long tail’ of SEO keywords.
What I like to do is open Google Analytics in one tab, and in the other tab open up a RANK CHECKER like http://www.sitemapdoc.com/Serp-Rank.aspx. Then when I see a keyword that brought me traffic, I pop that into the RANK CHECKER and see where my rank was. Nine times out of ten I score in the top ten results for that keyword / keyphrase. So I see some of the long tail of keywords at work.
But people get to your websites in all sorts of novel, new ways – that is one reason to do these reports and investigations: Learn from your customers. Make Google Analytics part of your continual SEO learning process!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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