Question: Does PPC value fluctuate a lot, or do those remain pretty stable?
Answer: You know, I’m not really sure. I haven’t seen a big fluctuation in the prices I look at frequently for our class, such as ‘Medical Malpractice Attorney San Francisco.’ But it is an on-going auction and Google is definitely keen to pull as many people as possible into the auction.
They did make a big change last year or so: For ‘long tail’ search words, there needs to be a minimum amount of traffic for your AdWords bid to say active. Otherwise, you are forced to bid on the ‘broad match’ keywords which tended to be more expensive. Needless to say, this change did increase the auction rate (in Google’s favor).
Finally, I do take all these Google tools with a grain of salt. I am more interested in the relative standings of different bids and keywords, as that is very reliable. The absolute values are not nearly so reliable.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media