Question: What is the most efficient number of keywords to use in each campaign group? Is there any disadvantage to using many ketwords if your budget will allow it?
Answer: There is no particular answer. The trick is to group similar keywords together in their own ad group. To find out if Google thinks words are closely related use the TILDA (~) command in the Google search bar. If you search Google for ~training you will find training, class, education, etc. This shows that these are definitely closely related and are OK to be in the same group.
Disparate words such as ‘sneakers’ vs. ‘tennis shoes’ should be in DIFFERENT groups. The reality is that the more groups you have the better your quality score actually is; but that can be hard to manage. So I go with your core keywords as the foundation of each group.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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