Question: How do you deal with products that are very similar? In other words my company produces a product called a ***. There are multiple models that are very similar (measure the same scales, have temperature control …) but may differ in smaller ways (measurement accuracy, measurement range …). These instruments all have their own pages (requirement from Sales & Marketing director who is the President/CEO). How do you handle this situation when it comes to keywords and focusing SEO/keywords on each page.
Answer: The first issue is what do your customers search for? If they search by product model number, or very specific long tail sorts of keyword searches, then by all means have lots of small pages that are very tightly focused. If not, then don’t worry about it. You can have some pages on your website that are optimized to attract inbound, SEO traffic, and other pages that are not really meant to bring in traffic.
If the latter is true, figure out what your customers search for. Then create landing pages and other structural elements to attract that traffic. Then from the landing pages, encourage them to drill down into specific product choices, etc. The keywords that your customers use must drive the process, and that is always the first step towards successful SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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