Question: Thanks. Another question… How accurate is the data from the keywords tool?
Answer: No one really truly knows. Other paid services like Wordtracker return slightly different numbers. My thinking is that the absolute data is not nearly as important as the relative data. If I am trying to find out if more people search for ‘sneakers’ than ‘tennis shoes,’ what is important to me is to put the two phrases in Google’s keyword AdWords tool and find out which is more popular, and proportionately by how much.
Sneakers is about 6,000,000; Tennis shows is only about 1,000,000 in terms of Global search volume (Try it at https://AdWords.Google.com/select/KeywordToolExternal. What is interesting to me is that the former is 6x more popular than the latter, and an important clue that I should optimize on sneakers by a factor of 6x more fervently than tennis shoes.
Most of these keyword tools are just statistical surveys, so I look at them more as polls of popularity rather than tried and true absolute census-type measurements.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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