Question: How often do you have to update your keywords or change your description? Is it something you do weekly, monthly, or never change?
Answer: This a as there is a key distinction here: Your keywords vs. your website content. Your keywords are driven by what your business does and how that intersects with actual customer search queries. That might change, over time, but probably not very rapidly. A flower shop in San Francisco, for example, might target keyword searches like –
San Francisco Flower Delivery
SF Flower Shop
Bay Area Flower Delivery
San Francisco Florist
But their content might change rather frequently. They should have news, a blog, and other posts concerning flower trends, inventory, and holidays like Mother’s Day or Valentines. But all that content probably points towards similar keywords.Blog, Business, Keywords, CAT-SEO
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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