Question: Does the URL help when setting up a website. I am setting one up right now and would like to know what url to use. For example: Www.prfirmbayarea.com vs. www.ogilvy.com.
Answer: Absolutely! URL structure is covered in our session on Website structure. The basic is to always include your target keywords in your URL’s. Domains that contain keywords are best, followed by directories, and file names. If you want to be No. 1 on Google for online coupons, something like http://www.online-coupons.com/coupons/online-coupons.html is a very strong URL.
That’s not the only factor – others are actually more important, but it is a very important secondary factor.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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