Question: what’s the difference between Exact Match and Phrase Match?
Question: What the difference is between a [AdWords search] and a “AdWords search”. T
Answer: Exact Match. To enter this in Google AdWords, enter:
This means Google will display your ad IF and ONLY IF the EXACT TERM SEO Training is entered into Google. If the person ads additional words as in SEO Training Houston, your ad will not be shown. If the word order is different, as in Training SEO your ad will not be shown. It must be an exact match.
Phrase match, in contrast, is specified as:
In this case, your ad will show IF the search query entered contains the words ‘SEO Training’ as well as any other words. So you would show up for – SEO Training AND SEO Training Houston. You would also show in longer queries like Looking for SEO Training Classes. Anytime those two words appear together in that exact order, your ad is triggered. Word order DOES matter, however. Training SEO will NOT trigger your ad.
All of this of course also depends on your bid and quality score!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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