Question: How do you decide which ads should be Google based ads and which ads should be content based sites?
Answer: It is less a question of which ads, and more of which customers / where your customers are. On a Google search, that customer is actively entering search terms and looking for stuff. On the Google content network, people are browsing blogs, portals, email (like Gmail), etc., they are NOT actively looking for stuff. That’s why the response rate is so much lower.
Now for some products that people may NOT be directly searching for. Say, a new product, new technology, etc., sometimes it’s better to be on the content network. You can find customers who maybe didn’t think to ‘search’ for your product; they just ‘saw an ad.’
In general, the content network is more like the Filene’s bargain basement, and Google is the upper floors. You can find values in the basement, but it is a lot messier. The same keywords and ads can run on both; the relationship of customer to content is what is different.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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