Question: What guidelines should you use when deciding which pages should be used for SEO and which pages should be used for PPC?advertising?
Answer: Start with your PPC / Advertising. For each ad you are running anywhere that is purposed at driving traffic to your website, create a unique PPC landing page. Exclude that page(s) from public indexing via the robots.txt file. That is so you can know that 100% of the traffic hitting this page(s) is coming from your ad campaign.
The rest of your site should be SEO optimized. Everything public should be SEO optimized as you are seeking to pull traffic in from Google. Your PPC in contrast, should live in a secluded walled garden, as it were, where the only way for someone to find it is via an ad. It might even mirror a lot of your site, such as your SEO landing pages. In this case duplicate content is OK, as you are not seeking to make it public in the Google index.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media