Question: Is it possible to use CSS to hide ugly text which Google uses, like that which appeared at the bottom of the page in the example?
Answer: In the short run, yes. In the long run, showing one text to Google and another to humans is a very dangerous idea. Google monitors for these sorts of keyword tricks, and anytime that there is a discrepancy, this can trigger the de-indexing of your entire site. Better, write good text heavy content that is attractive to humans and to Google. It’s like good design everywhere. Using the cheap, easy tricks might seem effective in the short run. But the best designs harmonize contradictory objectives, and do it in a stylish fashion.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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