Question: Should your title tag be a phrase or should it have a couple of different keywords comma or pipe separated? What’s the ideal number of keywords you should have on a single page, should they be repeated in keywords, title and description or should they be unique?
Answer: There are a couple things here. Generally speaking, I would avoid long strings of keywords in any key tag such as the TITLE tag. The separation by commas and/or the pipe (|) character is a ‘clue’ to Google that you may have keyword stuffed your TITLE tag for SEO reasons. This won’t kill you, but it’s a bit gauche / bad form.
Try to write these tags in normal English, in ways that are pithy, fun, exciting, and clickable! What works best for the humans and is also keyword heavy is your best writing style. As for other aspects of your question, your TITLE tag should have 7-10 keywords only, should be unique and accurate for all pages in your site, and should definitely not have a mind-numbing repetition of keywords, as that will hurt you.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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