Question: Will a longer title tag have a negative impact on your ranking? Apart from the whole tag not being visible in SERPs. Is it the keywords that are most important, or the ‘humanness’ in serps, ie, readable as they should only be 7-10 words?
Question: How long can a Meta tag be?
Answer: Do your searches. Look at the TITLE tags that are returned by Google. You’ll see that in terms of the visible results, they are limited to about 7-10 words, about 66 characters including spaces. But, that said, it is true that Google indexes beyond the 66 characters. We are not sure how far.
So, the best strategy is to write your TITLE tags with your MOST IMPORTANT words on the left and your less important words on the RIGHT. That’s why I recommend 7-10 words. You can go over. Just remember that the important stuff goes on the LEFT. And you are very right: Think about how it READS to humans, as the point is not to just get onto a SERP / Google rank position, but to get the click.
To get the click, your TITLE needs to be sexy, pithy, exciting. Something that humans want to click on to ‘find out more.’
The other major META TAG the description tag – use about 1-2 sentences. It’s about 160 characters maximum in length. Again there is a little wiggle room.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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