Question: Is it better to only offer forms as opposed to free email addresses? Obviously I can count form submissions but there are a lot of pages on my site that have email addresses for people, am I able to track clicks on these mailto’s?
Answer: You are better off having a generic form across the website that asks people to ‘contact you’ than to have your emails across the website. You could use event tracking to track how many people open an email link, but in my experience people are most likely to use a small form than to actually do an email. The forms are very easy to use / email requires them to shift gears from web surfing to email. Anytime you ask customers to do one more thing, you increase your bounce / failure rate!
Make it easy for the customers! I like the forms on http://www.maryalexanderlaw.com/sitemap.html for example (far right). Notice the phone number above BTW.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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