Question: Also, can you remove certain search terms in the "broad Search" area if you know those aren’t your ideal customers?
Answer: Absolutely! What you need to do is a) identify your NEGATIVE keywords. Go to the bottom of the keywords tab ad for each ad group, or campaign, and add those NEGATIVE keywords to that campaign or group. Or, b) after you run broad search for a week, or month, log into AdWords. Go to the keywords tab for that Ad group, click on keywords, click on search terms. Then scroll through the list, looking for NEGATIVE keywords.
Go back to your keywords tab, and enter any NEGATIVE keywords that you have discovered to eliminate them going forward. I call this process ‘weeding the garden’ in AdWords. You have to monitor your campaigns or they will run away from you.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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