Question: How can you use Google local from a B2B perspective, purely from the reviews angle, I struggle enough to get testimonials from customers to display on my own site, never mind getting them to write a review on Google Local.
Answer: First of all, Google local does have a lot of B2B relevance. People looking for searches like ‘Tax Accountant Fremont,’ or ‘Business Lawyer San Jose’ etc. are going to respond to Google local and they are doing B2B searches. So, like every other business, be sure to get listed, and include your keywords inside your business name and description. Second, getting testimonials and reviews is hard for everyone. You just have to ask, persistently, all your customers to review you on Google Local. One thing I have seen businesses do is incentivize customers by providing a gift certificate or some kick-back once the customer has reviewed them on Google Local. This is technically a no-no but there is no practical way for Google to prevent this. So think incentives and process to get customers to take the time to review you. There is no easy way here.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media