Question: What’s better, Google Analytics or Urchin?
Answer: This is a complicated question. For most users, the transition has been complete to Google Analytics, and they will use Google Analytics only. For very early Google Analytics users the code was called Urchin, acquired by Google through an acquisition. Urchin still exists as a Google stand-alone for sale product, and is used by many large companies.
The primary difference is that Google Analytics is hosted on Google servers, where as Urchin is hosted on your own servers. Banks and many corporations have privacy policies that disallow them from using externally hosted products. In those cases, use Urchin. Here is a link to the official Urchin page on Google, http://www.google.com/urchin/.
For almost everyone else, Google Analytics is the best choice. You can actually run both!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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