Question: Do you recommend alternative domain purchases?
Answer: Keywords are the foundation of the Google search process and of effective SEO. First, figure out your high volume / high value keywords – those that are being used by your customers. Then, weave these into the HTML page tags of your website, especially the critical TITLE tag. However, you may notice that for most searches IF the keywords ARE INSIDE the domain, then these sites do very well on that search.
Google clearly interprets domains that contain the keyword as important for that particular search. jm-seo.net, for example, was chosen for our search term SEO, and we do very well for our targets ‘ONLINE SEO TRAINING’ etc. For searches like ‘Reverse Mortgage’ often 30-50% of the page 1 results will have domains with the terms in them. So, yes that is a clear help.
Should you purchase multiple domains? I think that this can be helpful, but I would not over do it. Google is good at policing duplicate content, and if your domains are duplicates they will probably get kicked out of the index entirely. The trick is to have DIFFERENT and ROBUST content on each website, so each domain is viewed as an INDEPENDENT website with content that matches your target.
Bottom line: Get domains that have your keywords, but be sure that you have different content across these domains.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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