Answer: Google’s corporate motto is ‘Don’t be evil,’ and of course if a corporation says it isn’t evil we should take it at its word. More seriously and realistically, of course privacy is a huge concern for society with respect to Google. Through Analytics, the Google Toolbar, Google’s Gmail service and other offerings Google has an unparalleled amount of information that can match an IP address with surfing and searching habits.
For small websites, Google Analytics has become the standard in free, high quality metrics and unfortunately our society as a whole has not (yet) regulated Google’s access to this information. We do not make the markets – we, unlike Google, take them as they are given. So we can either say yes or no to Analytics.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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