Question: If my keyword is plural (malpractice attorneys) and someone searches on the singular, do I need both sets of keywords or will the plural version take care of it?
Answer: As is so often the case with SEO, the answer is ‘it depends.’ Generally speaking, write in the plural as a TITLE tag that contains the plural ‘San Francisco Medical Malpractice Attorneys’ will catch both the singular and the plural in terms of searches. But, all things being equal, you want to catch the exact phrases used by your customers. If more people search for "San Francisco Flower Shops" than the singular, "San Francisco Flower Shop," than the website that matches that exact plural phrase will beat out the singular (and vice versa).
But as a general rule of thumb, I would write my keywords in the plural and not the singular.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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