Question: Do we need to list every city our service covers on our web site?
Answer: This is really a question about being visible on ‘Google Local’ and ‘Google search’ results for searches that contain your keywords. Some basic principles:
First, identify your customer centric keywords. These might be the service you offer as in ‘Air Conditioner Repair’ or ‘HVAC’ as well as your geographic keywords like ‘North Texas’ or ‘Dallas’ or ‘Plano.’ Google is very sensitive to the keywords typed in by customers. Imagine you are a potential customer – what would you type in?
Second, include all keywords that your customers might use strategically. We explain this in detail in our sessions on keywords and page templates. But to make a long story short, YES include your localities served (especially on your home page).
Third, be sure to be listed in Google Local. It’s free. You can read my blog post about it here – just click on the SEO Tutorial tab to the left.
Finally, there are other subtleties with respect to local search. Check out this post –Do Google search results differ by location? What about Google Local and Local Search?
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media