Question: In respect to key words, for a location dependent searches what is best, using geographic names, or zip codes?
Answer: Geographic terms are very important to many searches. There is no simple answer as to what is ‘best’ – using geographic names like San Mateo, San Francisco, or using zip codes like 94555 or 94536. What does matter is: How do your customers search Google? If your customers favor the one (or the other), then favor the one format that your customers favor. Alternatively, if some customers favor one and other favor another – then optimize some pages on your website for geographic place names, and others for zip codes.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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