Question: What do you suggest for people who want to focus on suburban vs. city searches? (I.e., PR Firm Park Ridge, IL–suburb of chicago)
Answer: This is a great unfairness in the current set up in Google local. In large communities, many people search for the a term + the large city name, and Google local only returns results of businesses with addresses in that city. So if you are on the edge of Chicago, say – Evanston – you will NOT show up for Google local searches that include ‘PR Firm Chicago’ and/or IP addresses originating in Chicago.
It’s Google’s game and short of moving to the big city, there is no quick remedy. One strategy is to open a small office – and I mean, small – like a Mail Box ETC. office and register that with Google local, instead of or in addition to your primary office. Another is to use paid AdWords which allows geotargetting.
It’s unfair to the suburbs, but that is how it is.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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