Question: Depending on the location searching from, does Google display the search results/ rank differently depending on that location and the distance to the company searched for, and how / why does it work this way? I noticed that through travel and searching Google for our companies page rank; we will come up at different ranks or not at all depending on location.
Answer: This is a great question about how Google uses ‘geotargeting’ in its results. This is an emerging change to Google, and as I have watched the search engine giant over time, I (and others) are seeing changes. The basic issue is a local business – say, a local Pizza restaurant in Waltham, MA, might want to be No. 1 on Google for searches like ‘Pizza Waltham.’ But some searchers / customers might not put the geographic term ‘Waltham’ into the search box.
So we have two different searches, originating in the Waltham, MA, area:
So what happens in this type of search? Here are the basics of Google local search / targeting.
Bottom Line. This has huge implications for the SEO strategies of businesses that have a local flavor. It is very difficult to show up on natural searches if your customers do not put in the local terms. In that case, you need to do Google Local and/or AdWords. The former is very narrow, restricting you to your local area; the latter can be very expensive.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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