Question: Early question – how does keeping copy in a database I.e. a CMS (content management system) driven website affect your search?
Question: If a page is loaded dynamically from a database but can be accessed viea url/index.php?brandname-productname will Google be able to index it properly? If not how would you fix that?
Answer: I get a lot of questions about CMS, and I wish I were a CMS expert! But perhaps not being a CMS expert gives me a clarity of vision. Guess what, Google isn’t a CMS expert either. Heads up to all the CMS systems out there: Google doesn’t care about process, at all. Google cares about outcomes.
What does this mean? Take any website, and look at the clickable webpages from the home page. It doesn’t matter if the site is hand coded, created through CMS, hosted on Linux, hosted on Windows, driven by Apache, or whatever. Google doesn’t care. What Google does care about is:
The last one is implied in your question. If the CMS system is ‘dynamically creating its pages’ on the ‘fly’ and appending obnoxious temporary code to the URL’s such as sessionID’s, you run the risk of confusing Google that these are ‘temporary’ pages and not worth indexing. Or, that these are duplicate content pages and also not worth indexing.
So whatever CMS system you use you want stable URL’s on the output side that reflect SEO best practices. How you get there isn’t Google’s problem. But review your CMS output and critique it. Then go back to your CMS system and improve it, where needed. The best CMS systems output websites that look ‘as if’ they were HTML coded by hand!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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